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Privacy Policy


This policy applies to AEC Archive Data LLC dba Designer Pages Technologies, a limited liability company formed under the laws of the State of New York, and its affiliated entities, subsidiaries and related companies, also referred to in this policy as "we", "us", "our" or the "Company". We respect the privacy of your personal information and provide the following explanation of how We treat personal information that We collect and receive when you use Our website ( and services, including any of affiliated services, such as the Parade platform (the "Site" or the "Services"). The type and amount of information We collect about you varies according to how you use Our Services. Information, confidential and proprietary, plays an important role in the success of our business. We recognize that as a visitor and user of our Site and a user of Our Services, you entrust us with personal information and we recognize our obligation to keep this information secure. Maintaining your privacy is important to us and we hold ourselves to the highest standards in its safekeeping and use. This privacy policy applies where we are acting as a data controller or processor with respect to the personal data and information we collect when you use our Site or Services.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

1. How we collect personal information?

We may collect data from and about you through different methods including through direct interactions with us in person or when you give us your personal information by corresponding with us by mail, email, phone, through our Site, Services, when you enter promotions or sweepstakes, or otherwise when you:

  • Log into our Site
  • Use our Services
  • Apply for our products or services
  • Create an account or fill out a form in paper or on our Site
  • Subscribe to our products, services or publications
  • Request marketing to be sent to you
  • Give us some feedback

2. What personal information we collect?

We may collect information including your:

  • Identity Information: Name, title and employer.
  • Contact Information: Postal address, billing address, email address, phone and fax numbers, and other relevant contact information.
  • Platform Information: Your password and other related log-in details for platforms maintained by us.

Some specific examples of the types of information we collect from you and use, include, but are not limited to the following:

  • When you register on Our Site, We collect and store your email address, zip code, occupation, industry, and personal interests. We may also collect and store information We are able to gather about you through social media and networking websites, including but not limited to, Facebook, Twitter, and LinkedIn. Once you register with the Company and sign into Our Services, you are not anonymous to the Company.
  • If you use Our location-enabled Services, We may collect your physical location, including but not limited to your GPS data, in addition to any additional comments and information you may post.
  • We collect information about your interactions with the Company and with some third parties whose information you have viewed through our Site, such as advertisers, manufacturers and showroom owners, including wholesale distributors and retailers ("Third Parties"). We may only share the information We collect about you with such Third Parties in accordance with Section 4.
  • We may combine information about you that We have with information We obtain from Third Parties, social media and networking websites, including but not limited to, Facebook, Twitter, LinkedIn, and other companies.

3. How do we use or process your information and on what legal basis?

Any of the information we collect from you may be used in one of the following ways:

  • Services based on a Contract with you: We will primarily use your personal data to perform services based on a contract with you pertaining to the services we provide to you. We may also use your personal data to prepare, negotiate and enter into such a contract with you.
  • Marketing based on your Consent: With your express consent, we will send you marketing information about new services which we are setting up and may be of interest to you as well as other news and updates about us. If you have consented to receive marketing, you may opt out at any point as set out below.
  • Legitimate Interests: We may use your personal information if it is necessary for our legitimate interests (or those of a third party) and if your interests and fundamental rights do not override those legitimate interests.

In general, we also use information for the following purposes:

  • To customize the advertising and content you see, to improve the Services, to contact you about the Services, to conduct research, and to provide reporting for Third Parties.
  • We may use information to resolve disputes, investigate problems, or enforce the Terms of Service. At times, we may review status or activity of multiple users to do so. We may disclose or access information whenever We believe in good faith that the law so requires.
  • We may provide targeted advertisements based on personal information. Advertisers may assume that people who interact with, view, or click on targeted ads meet the targeting criteria - for example, women ages 18-24 from a particular geographic area. By interacting with or viewing an ad, you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad. We may provide personal information to an advertiser if you interact with or view a targeted ad.
  • For purposes of clarity, we will use your anonymous online behavior in aggregate market research studies that we sell to third parties, however, specifically as to your use of Designer Pages (, we will never disclose your name, your company name, your project name(s), your email address or any other identifying information, unless We are compelled by law to do so. The use of information for subscribers to Our enhanced Services known as Designer Pages PRO ("PRO") or similar upgraded accounts provided in connection with Our partners (including Building Green), shall be subject to further limitations; if further assurance of privacy protection is desired, a confidentiality agreement is available to such customers upon request.
  • Specifically, as to your use of Parade only, we do disclose your name, company name and email address if you engage in any of the following actions: Favorite a product (i.e. thumbs up), view a product’s vendors, or click Scan Me.

Generally, we rely on your consent and our performance of our agreement with you as the legal basis for collecting and processing your personal data.

You have the right to withdraw consent and stop us from contacting you for marketing purposes at any time by contacting us. To opt out, please email our Data Protection Officer, Jacob Slevin at

4. Who may we share your personal data with?

In servicing your account, we may provide your personal information to:

  • Our affiliates such as our parent companies, our subsidiaries and any subsidiaries of our parent companies.
  • Non-affiliated service providers, only as permitted by law. For example, we may share such information in connection with the administration and operations of our Company, including disclosure to attorneys, accountants, auditors, administrators, or companies that may provide us with professional advice or assist us with mailing statements or processing your transactions.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice; and
  • Third-parties, pursuant to your use of Parade as detailed at the end of Section 3.

We limit disclosure of your personal data to the parties listed above who have a business need to know and require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Within the Company and its affiliates, access to the nonpublic personal information of our customers is restricted to employees who need to access that information to provide services to our customers.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

5. How do we protect your data?

We are committed to ensuring that your information is secure. To guard your nonpublic personal information, physical, electronic, and procedural safeguards are in place that comply with federal standards. Your right to privacy extends to all forms of contact with us, including telephone, written correspondence, and electronic media. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

6. How long will we store your personal data?

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Where and when applicable, if at all, by law we have to keep basic information about our customers (including contact, identity and transaction data) for seven years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data, please see below for further information.

7. Your rights concerning access, correction, deletion and processing of personal information

As the subject of data processing you have the right to:

  • Request access to the information we hold about you.
  • Request and receive a copy of your personal data stored by us in a structured, commonly used and machine readable format.
  • Request complete deletion of all information we hold about you.
  • Request correction of your personal information.
  • Object to processing of your personal information.
  • Request restriction of processing your personal information.
  • Request transfer of your personal information.
  • Withdraw consent (e.g. to marketing communications).

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We will try to respond to your request within one month of the receipt of the request. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

To make a request please email or write to our Data Protection Officer, Jacob Slevin at the following address:


Address: 22 West 21st Street, Floor 5, New York, NY 10010

8. California Residents: Your California Privacy Rights

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like a copy of this notice, please contact us at AEC Archive Data LLC, 22 West 21st Street, Floor 5, New York, NY 10010, Attn: Data Protection. Not all information sharing is covered by the "Shine The Light" requirements and only information on covered sharing will be included in our response. Under California law, businesses are only required to respond to a request once during any calendar year.

If you are a California resident, then you also have certain rights under the CCPA regarding your personal information:

(A) Right to Opt-Out

You have the right to direct us not to sell your personal information (the "right to opt-out"). If you have opted-in to the sale of your personal information, you may opt-out of future sales at any time.

To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting the following link: Do Not Sell My Personal Information

Once you make an opt-out request, we will wait at least twelve months before asking you to reauthorize the sale of your personal information. You may change your mind and opt back in to the sale of your personal information at any time by making that selection in a Company Privacy Policy Request.

You do not need to create an account with us to exercise your opt-out rights. We will only use the personal information provided in an opt-out request to review and comply with the request.

(B) Right to Know

You have the right to know and see what data we have collected about you over the past twelve months, including:

  • The categories of personal information we have collected about you.
  • The categories of sources from which the personal information is collected.
  • The business or commercial purpose for collecting your personal information.
  • The categories of third parties with whom we have shared your personal information.
  • The specific pieces of personal information we have collected about you.

(C) Right to Delete

You have the right to request that we delete the personal information we have collected from you (and direct our service providers to do the same). There are a number of exceptions, however, that include, but are not limited to, when the information is necessary for us or a third party to do any of the following:

  • Complete your transaction.
  • Provide you a good or service.
  • Perform a contract between us and you.
  • Protect your security and prosecute those responsible for breaching it.
  • Fix our system in the case of a bug.
  • Protect the free speech rights of you or other users.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interests that adheres to all other applicable ethics and privacy laws.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of the information that are compatible with the context in which you provided it.

(D) Exercising Your Rights

To exercise your right to know or your right to delete, please submit a verifiable consumer request to us as indicated in the "Contact Us" section (Section 15) of this Privacy Policy. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request to exercise your right to know twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

We will not discriminate against you for exercising any of your CCPA rights described above. Unless permitted by the CCPA, we will not deny you goods or services; charge you different prices or rates for goods or services; provide you a different level or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. However, please note that if we are unable to provide your personal information to our sponsors or partners it may mean that you will not receive benefits provided to other consumers (e.g., sample products or services).

9. Your Additional Rights in the European Economic Area

If your personal data has been collected in connection with our activities in the European Economic Area ("EEA"), you have the following rights:

  • Withdrawal of Consent: If consent is the lawful basis of our processing, you have the right to withdraw any consent that you have provided to us to process your personal data.
  • Access: You have the right to access your personal data.
  • Rectification: You have the right to rectify inaccurate personal data.
  • Erasure: You have the right to have your personal data erased if it is no longer necessary for the purposes for which it was processed, you have withdrawn your consent to, or object to, its processing and there is no other legitimate grounds for processing it or you consider that it has been unlawfully processed.
  • Restriction: You have the right to have the processing of your personal data restricted if you contest its accuracy, its processing is unlawful, we no longer need it but you need it for a legal claim, or you have objected to its processing and await verification of our legitimate grounds for processing it.
  • Data Portability: You have the right to have certain personal data you provide to us transferred to another company in a machine-readable format.
  • Objection: You have the right to let us know that you object to the further use or disclosure of your personal data for certain purposes.

In order to exercise any of these rights, or for more information, please use the contact details specified in Section 15. Please note that these rights are subject to certain preconditions and qualifications under applicable law.

You also have the right (where applicable) to withdraw any consent given in relation to the processing of your personal information.

Please note that the right to erasure is not absolute and it may not always be possible to erase personal data on request, including for example where the personal information must be retained to comply with a legal obligation.

If you are in the EEA, you may lodge a complaint with a supervisory authority that has authority in your country or region. Contact information for such authorities.

10. Do we use cookies?

As part of Our Services, We use cookies to store and sometimes track information about you. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. We use web beacons to access Our cookies inside and outside Our Site and in connection with Our Services. We may also use web beacons to determine whether you have visited a link on Our Site. In some instances, We allow other companies that show advertisements on some of Our pages to use their own cookies, which are subject to their own privacy policies. We encourage you to read their privacy policies before responding to their offers.

11. Third party links

Our Website does include links to third party websites.

12. Children Under 13

We have no way of distinguishing the age of individuals who access Our Site, and so We carry out the same privacy policy for individuals of all ages. If a child has provided the Company with personal information without parental or guardian consent, the parent or guardian should contact the Company to remove the information and opt out of promotional opportunities.

13. Your Consent

By using Our Site and Services, you consent to the collection and use of this information in the manner We describe.

14. Changes to our Privacy Policy

This Privacy Policy was last updated on August 7, 2020 and is compliant with the European General Data Protection Regulation 2016 guidelines. We reserve the right to update this privacy policy at any time, and any changes we make to our privacy policy will be posted on this Website. We will notify you if there are any changes to this policy that materially affect how we collect, store or process your personal data. If we would like to use your previously collected personal data for different purposes than those we notified you about at the time of collection, we will provide you with notice and, where required by law, seek your consent, before using your personal data for a new or unrelated purpose.

15. Contact us

Please contact our Data Protection Officer, Jacob Slevin, if you have any questions about this Privacy Policy or personal information we hold about you:


Address: 22 West 21st Street, Floor 5, New York, NY 10010

Phone: (212) 683-4696